To target everyone is to target no one: What social marketing can offer conservation and management

Thursday, March 24, 1 pm US EDT “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management by Diogo Veríssimo of Rare and Georgia State University. Marketing techniques, honed by the commercial sector, are inherently about getting people to change their behavior, whether it is buying a product, recycling, [...]